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Wednesday, 29 September 2010

CODES AND CONVENTIONS OF A MAGAZINE FRONT COVER.

  • One main image which takes up the whole front cover.
  • The main image is usually the main feature article.
  • Studio photographs.
  • The main image is using direct address (to involve the reader)
  • Title: unique font (trademark)                                                                                                  usually one word                                                                                                                         fills the width of the cover, or is in the top left corner.
  • Positioning statement - usually above or below the title.
  • Price and issue date usually by the title - 11pt size (sometimes by the barcode).
  • Puff - offering something extra to the magazine.
  • Buzzword - most common  "EXCLUSIVE" (usually main feature)
  • Coverlines (sell lines), main coverline is largest on the cover after the title, it anchors the meaning of the image, usually a subline in smaller text giving more information about the article.
    - Other coverlines are usually one or two words with smaller sublines explaining them, this is consistent across the design.
  • First two lines/ words in colour/ larger font size/ different font to sublines.
  • Barcode always on front cover as they cannot put it on the back page due to advertisement.
  • Strip across top or bottom containing artists featured in magazine.
  • Coverlines frame the image, or are down one side of the magazine
  • Small number of colours used.

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